The Brand
Dosa's & Iddly's
South and North Indian Cuisine
Using the apostrophe 's' in "Dosa's & Iddly's" is our branding strategy for several reasons:
Emphasis on Authenticity: The inclusion of the possessive form with the apostrophe 's' underscores the authenticity of our brand. It conveys that these delectable dosas and iddlys are inextricably linked with our establishment, signifying their unique and special nature within our culinary repertoire.
Personal Touch: The apostrophe 's' imparts a personal and inviting touch to our brand. It suggests that these dishes are meticulously crafted with a sense of care and passion, akin to cherished family recipes or well-guarded culinary secrets. This personal connection resonates with our customers, creating a more intimate and genuine dining experience.
Differentiation: In a market where dosas and iddlys are readily available, the use of the apostrophe 's' sets our brand apart. It implies that our dosas and iddlys possess a distinct character or flavor profile that distinguishes them from the competition, making them memorable and sought after.
Storytelling: The possessive form also serves as a storytelling tool in our branding. It allows us to share the rich narrative of our family's culinary heritage, spotlighting the generations of expertise that contribute to the crafting of these dishes. This narrative adds depth to our brand, forging a meaningful connection with our customers.
Memorability: The incorporation of the apostrophe 's' enhances the memorability of our brand name. It infuses a unique twist into the spelling, making it stand out in the minds of customers and facilitating word-of-mouth marketing.
Cultural Connection: If our dosas and iddlys draw inspiration from specific regional or cultural traditions, the use of the apostrophe 's' underscores this connection. It implies that these dishes are prepared following time-honored, traditional methods, heightening their appeal and authenticity.
